Veteran Pillsbury spokesman Pop N Fresh died Monday of a severe yeast infection. He was 71.
He was buried in one of the biggest funerals in years. Dozens of celebrities turned out including Mrs. Butterworth, The California Raisins, Hungry Jack, Betty Crocker and the Hostess Twinkie. The graveside was piled high with flours, as longtime friend Aunt Jemima delivered the eulogy, describing Fresh as a man who "never knew he was kneaded."
Fresh rose quickly in show business, but his later life was filled with turnovers. He not considered a smart cookie, and he wasted much of his dough on half-baked schemes. Still, even as a crusty old man, he was a roll model to millions.
Fresh is survived by his second wife. They had two children, and one in the oven.
The rock group Bread announced they will hold a memorial concert at Baker's.