Wal-Mart Wine


PLANT CITY, FL (AP) - Some Wal-Mart customers soon will be able to sample a  new discount item -- Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I., "There is wine in a box that people are willing to buy," she said, "....the right name is important."

The top 15 suggested names for Wal-Mart Wine:

15. Box O' Grapes
14. Chateau Traileur Doublewide
13. White Trashfindel
12. Big Red Gulp
11. Grape Expectations
10. NASCAR Bernet
9. Domaine Wal-Mart "Merde du Pays"
8. Chef Boyardeaux
7. Peanut Noir
6. Blue Light Special Nun
5. Chateau des Merdeface
4. Martha Stewart's Sour Grapes
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling

And the number 1 name for Wal-Mart Wine...

1. Nasti Spumante

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