ASSOCIATED PRESS RELEASE
PLANT CITY, FL (AP) - Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I., "There is wine in a box that people are willing to buy," she said, "....the right name is important."
The top 15 suggested names for Wal-Mart Wine:
|15.||Box O' Grapes|
|14.||Chateau Traileur Doublewide|
|12.||Big Red Gulp|
|9.||Domaine Wal-Mart "Merde du Pays"|
|6.||Blue Light Special Nun|
|5.||Chateau des Merdeface|
|4.||Martha Stewart's Sour Grapes|
|3.||I Can't Believe It's Not Vinegar!|
|2.||World Championship Wriesling|
And the number 1 name for Wal-Mart Wine...