ASSOCIATED PRESS RELEASE
PLANT CITY, FL (AP) - Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I., "There is wine in a box that people are willing to buy," she said, "....the right name is important."
The top 15 suggested names for Wal-Mart Wine:
| 15. | Box O' Grapes |
| 14. | Chateau Traileur Doublewide |
| 13. | White Trashfindel |
| 12. | Big Red Gulp |
| 11. | Grape Expectations |
| 10. | NASCAR Bernet |
| 9. | Domaine Wal-Mart "Merde du Pays" |
| 8. | Chef Boyardeaux |
| 7. | Peanut Noir |
| 6. | Blue Light Special Nun |
| 5. | Chateau des Merdeface |
| 4. | Martha Stewart's Sour Grapes |
| 3. | I Can't Believe It's Not Vinegar! |
| 2. | World Championship Wriesling |
And the number 1 name for Wal-Mart Wine... |
|
| 1. | Nasti Spumante |